Digital friction analytics

See where work gets stuck.

Your team's tools and workflows quietly cost them hours every week — slow screens, dead ends, errors no one reports. Hindsight records the full experience — screen replay plus complete browser telemetry — and uses AI to pinpoint exactly where the work goes wrong, what it costs, and how to fix it.

One-click Chrome extension · For Product, Ops & IT teams · Consent-first & privacy-respecting

Hindsight — Reports · Overview
Hindsight Reports: active time, friction events, top friction points and reliability across Salesforce, Zendesk, Jira, NetSuite and Workday
The problem

The most expensive problems are the ones no one can see.

Employees adapt to broken tools in silence. They re-enter data, click around dead ends, wait on slow systems, and quietly give up on the parts that don't work. Managers feel the lost time but can't point to where it goes — so the same friction repeats, quarter after quarter.

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Friction is invisible

The struggle happens between the apps, in the moments no dashboard captures. By the time it's a complaint, it's been costing you for months.

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Decisions run on anecdote

"I think the CRM is slow." Without evidence, fixes and retraining are guesswork — and the loudest voice wins, not the biggest problem.

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The same gaps repeat

New tools, new hires, same broken handoffs. Nothing measures whether a change actually reduced the friction.

How it works

Turn how work actually happens into a map of where it breaks.

Capture the real experience

A one-click Chrome extension records the full picture — screen replay plus complete browser telemetry: every click, navigation, console error, and network call — across every web app your team uses. No agents, no per-app integrations.

Detect the friction automatically

Hindsight flags the tells of a broken experience: rage clicks, dead clicks, errors, permission failures, and slow tools — no setup, no tagging.

See the workflow, not just the click

Process mining reconstructs how work flows across apps and where it stalls — so you see the broken step, not just an isolated event.

Fix the flow & prove it

Plain-English summaries tell you what happened and what blocked it. Ship a fix or a retrain, then watch the friction drop.

The product

Evidence for every "where is the time going?"

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Screen replay + full telemetry

Watch exactly what happened, synced with complete browser telemetry — clicks, console errors, and network. The "show me" behind every number.

Friction signals

Rage clicks, dead clicks, errors, auth failures, and slow tools — surfaced and ranked automatically.

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Workflow & process mining

See how work really flows across apps, the common paths, and exactly where people get stuck.

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Reports that point to fixes

Per-app reliability, where time is lost, data-entry effort, and clustered errors — ready for a standup.

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AI that tells you what went wrong

AI reads the full telemetry and replay and explains, in plain English, exactly where the work broke — the step, the error, the cause — and how to fix it.

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App & vendor reliability

Know which tools are actually slowing your team down — and bring real data to the renewal conversation.

See it in action

The apps your team uses, ranked by where they get stuck.

Active time, sessions, and error rate for every tool — so you know which to fix, where to retrain, and which to renegotiate at renewal.

Hindsight — Reports · Apps
Hindsight app inventory: Salesforce, Zendesk, Jira, NetSuite and Workday with users, active time, sessions and error rate
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AI, on top of the raw signal

It doesn't just show you the data — it tells you where you're going wrong.

Hindsight's AI reads the complete telemetry and screen replay for each case and writes a plain-English account of what the person was trying to do, exactly where it broke — the control, the error, the slow step — and a concrete suggestion to fix it and reproduce it. Friction you'd never spot by hand, explained for you.

Reads full telemetry + replay · Pinpoints the broken step · Suggests the fix
Built for two teams

Same evidence. Two jobs it does well.

For Product & Ops

Find the friction in your internal tools and workflows — and know what to fix first.

  • Pinpoint the screens and steps where people struggle
  • Decide what to redesign, automate, or retrain — backed by evidence
  • Quantify the time a broken workflow actually costs
  • Measure whether a change made things better

For IT & Support

Stop guessing at tickets. See what actually broke and resolve it faster.

  • Replay the exact session behind a complaint
  • See the real error, the slow request, the failed permission
  • Spot fleet-wide issues before they flood the queue
  • Bring hard reliability data to vendor renewals
Built on trust

We measure the experience — not the person.

Hindsight exists to fix broken tools and workflows, so it's built to respect the people using them. Employees see a clear notice and can consent. Sensitive data is redacted. The focus is the work — where it's slow, where it fails — never a scorecard on individuals.

✓ Consent-first, with a clear disclosure notice ✓ Sensitive-data redaction ✓ Role-based access & audit logging ✓ Per-person & org-wide data export and erase ✓ You own your data

See where your team's work gets stuck.

We're onboarding a small group of design partners. If your team lives in web apps all day, we'd love to show you the friction you can't currently see.